According to the description on the box:
"You don’t have to be a slutty porn goddess to party with this radical rockstar from Mars! Just add air and this neurotic nutjob will show you his two and half personalities, warlock, fangs, fire-breathing fists and Adonis DNA. Don’t be a foolish little troll, experience the bitchin’ drug they call Charlie and let him rock your world!”
Let's just hope that it's truly being used for novelty purposes only. Ew.